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United Colors of Benetton
Colorfeel
We came up with a way for people with sight loss to feel colour.
Challenge
The inability to see colour is a barrier to independence and self-expression for people with severe visual impairment.
Insight
You don't have to see colour to be able to enjoy it.​
Solution
By introducing a system of tactile clothing labels we can give blind people the ability to feel the colour of their clothing. Both as a practical aid and as a way to use colour as self-expression.
The Colorfeel key will be sent out to all members of the RNIB (Royal National Institute for the Blind).
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It has been made as accessible as possible, including Moon symbols, contrasting colours and audio description that can be scanned with a QR scanner.
Elements of collection
featuring prints designed by visually impaired artists.
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