United Colors of Benetton
We came up with a way for people with sight loss to feel colour.
The inability to see colour is a barrier to independence and self-expression for people with severe visual impairment.
You don't have to see colour to be able to enjoy it.
By introducing a system of tactile clothing labels we can give blind people the ability to feel the colour of their clothing. Both as a practical aid and as a way to use colour as self-expression.