Surfing

Cheers to choice

Pentire - Non-alcoholic spirit

More people are choosing alcohol-free because they WANT to - not HAVE to

Challenge 

People think of Pentire Adrift as an alternative to gin but it can never be as gin as gin.

Insight 

A fifth of UK adults already don’t drink, and it’s an active choice to step out of the norm. Pentire doesn’t need to change drinking behaviour. 

Solution 

Present Pentire as a great non-alcoholic option for people who live deliberately by aligning it with other life-enhancing choices.

Sea swim
Climbing

A cocktail book with a difference

#cheerstochoice

In collaboration with Harrison Romney

 

Brief from Antidote for Pentire