Cheers to choice
Pentire - Non-alcoholic spirit
More people are choosing alcohol-free because they WANT to - not HAVE to
People think of Pentire Adrift as an alternative to gin but it can never be as gin as gin.
A fifth of UK adults already don’t drink, and it’s an active choice to step out of the norm. Pentire doesn’t need to change drinking behaviour.
Present Pentire as a great non-alcoholic option for people who live deliberately by aligning it with other life-enhancing choices.