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SANE

De-Snag Your Head

No-one is broken beyond repair 

Challenge 

Every single day in the UK two construction workers take their life.

Stress, depression and anxiety account for a fifth of all work-related illness.

Insight 

There's a lot of talk and banter on building sites, but not with much depth and substance.

The construction environment is predominately male, macho and COMPETITIVE.

Solution 

Open up conversation in an unexpected way that resonates with this audience.

Use humour to break down facades and barriers.

Tap into the competitive nature of tradesmen.

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Tube Posters

Scaffolding Wrap

Crib hut mugs with heat reactive print element

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Brief from IRIS for SANE