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SANE
De-Snag Your Head
No-one is broken beyond repair
Challenge
Every single day in the UK two construction workers take their life.
Stress, depression and anxiety account for a fifth of all work-related illness.
Insight
There's a lot of talk and banter on building sites, but not with much depth and substance.​
The construction environment is predominately male, macho and COMPETITIVE.
Solution
Open up conversation in an unexpected way that resonates with this audience.
Use humour to break down facades and barriers.
Tap into the competitive nature of tradesmen.
Tube Posters
Scaffolding Wrap
Crib hut mugs with heat reactive print element
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